Ryan Marketing’s initial task was to launch an enrollment campaign for their fairly young West Hartford location (no pun intended!) in December of 2018. The goal was to enroll at least 5 new students during the 30-day promotion – all during the month of January. Although the turnaround time was fast, the challenge was gladly accepted.
We began with a keyword comparison and an initial audit of the brand’s current online presence and marketing techniques. We then kicked off the new year with a full designed enrollment campaign and broke down our efforts between:
The campaign resulted in 10 new students enrolled by the end of January, doubling the expectation set by the client.
Updating the Website
Facebook & Instagram Ads
Re-Launching the Current Instagram Account
Custom Instagram Icons
IG Highlight Creation
“The owner, Lindsay Ryan, was personally involved with the initial on-boarding process and continues to be available. Ryan Marketing has provided comprehensive social media, marketing initiatives, signage promotions, and expanded our brand presence in line with the company’s image and mission. They have also been available for related PR issues and gave us the security and confidence that we would be able to appropriately respond to the community in real-time.”
– April Lukasik
President, Bright & Early Children’s Learning Centers
The Summer Bucket List blog + Bright Ideas activities were developed when we were tasked with getting more eyeballs on the website and social media pages without increasing the Ads budget. We took a multi-layered approach for getting the information out there and parents to the site. The blog was updated on the website, posted about on social media, sent in email blasts, shared on local Facebook pages, and organically by parents whose children attended B&E.
Each time a parent visited a center, their email address was collected and sent to our team. We sent them up to get an email with more information about the center they visited and easy access to contact information. From there, they were automatically added to the monthly blast list—keeping Bright & Early top of mind!
We turned to Instagram highlights. All of the information on the FAQ page of the website was made into an engaging story and saved as a highlight. You can think of highlights as an extension of your website. The information is easy to find, and is usually more fun to watch than just click on a website page.