For 86 years Cavey’s Restaurant in Manchester, CT offered modern French cuisine downstairs, Italian upstairs, and offered a decadent ‘destination experience’. But in the late spring of 2019, it was time for a change and Coach Geno Auriemma purchased the property. After extensive renovations, Cafe Aura opened its doors in December 2019 offering classic Italian dishes with a modern twist.
With the name holding such significance, we knew it had to stand on its own. When designing the brand Ryan Marketing held to the descriptive words the client was hoping would be top of mind when thinking of Cafe Aura. The brand created is strong yet approachable, sophisticated yet rustic and crisp, which is what everything revolves around.
90% of users expect to have the same branding across all platforms/channels.*
Even COVID-19 couldn’t keep Cafe Aura from connecting with their patrons. Strategies shifted and we got digital! Introducing ‘Cafe Aura at Home’, delivery and to-go options, influencer partnerships and catering for ‘salut’s’ (donated meals) to our hero’s at Manchester Hospital, first responders, MARC of Manchester and so many more. We help spread the belief that all Mothers are Heroes in early May and Coach Auriemma virtually dined with patrons at home. Slam dunk, anyone?
Our sometimes-more-than-monthly email blasts have provided an effective platform to share all things Cafe Aura—news, recipes, upcoming events, menus, giveaways, and more! In six short months, our list has grown organically to include 2,500+ subscribers, and campaigns consistently have open rates between 40-50%. That is more than the industry average of 19.77%!*
Facebook: 525,873 impressions; Engaged with 33,830 unique people
Instagram: 75,348 Impressions; 46,374 Reach
You’ve heard this before: With more than three billion people around the world using social media each month, it’s safe to say that this is no passing trend. Social media should be an essential part of your marketing strategy. When done correctly it allows you to connect with your audience, build your brand, create relationships, increase sales, drive website traffic, and social media always allows you to target (and retarget) ideal consumers in versatile and cost-effective ways.