Since the civil war, EBAD has served the US Military on mission-critical needs and explosives. Through a series of acquisitions and adjacencies to their core business, they have expanded their product offerings to include deep space explorations, precision energetic systems, and non-explosive and electromechanical solutions for the defense and aerospace markets. Sounds impressive, right? Nothing too fluffy about demolition appliances if you know what we mean.
The combination of targeted digital communications, social media strategy, and outward-facing messaging keeps EBAD focused on the horizon, and EBAD’s customers focused on EBAD.
Ensign-Bickford acquired NEA Electronics in 2010 and TiNi Aerospace in 2017. The three companies now share a fully merged and integrated website – a user-friendly interface that provides facts first and instills a stellar level of confidence. The undertaking was Ryan’s version of “one small step for (a) man, one giant leap for mankind.”
When Ryan Marketing began working with EBAD, we were tasked with redesigning the Space and Satellite tradeshow materials to better explain the relationship between two sister companies, EBAD & Honeybee Robotics, and three of their product lines, NEA®, TiNi™ and Avior. Five brands in one booth can cause some confusion!
Social Media Campaign
EBAD attends 30-50 tradeshows globally on an annual basis. Ryan Marketing provides both strategic and tactical intelligence in this arena. In addition to the physical booth and print material design we also provide behind-the-scenes logistical planning and coordination. And when COVID-19 wreaked havoc on pending travel and engagements, Ryan scrambled the fighters to postpone appearances and secure refunds when possible. “Houston, we had a situation.”
Capturing the perfect product image can be challenging when products are only made to order or not easily accessible. The solution, 3D renderings (makes the impossible a reality)! Rendered images are photorealistic, precise, and perfectly suited for any need.
Now imagine spending 142 minutes learning about people, places, and interesting facts…sounds a lot better. Brands cannot just post “buy my product”. One of the most engaging opportunities brands have is sharing feel good content that has a lasting impact. Ryan creates Fun Fact Friday graphics as feel good content for EBAD focusing on the company’s culture, quirky past and exciting future!
Ryan Marketing has designed and produced capabilities pieces and sales material for three major market segments at EBAD. Ensign-Bickford believes that the key to their success has been capturing synergies. Ryan agrees with EBAD and Aristotle: the sum is greater than the parts. The combination of targeted digital communications, social media strategy, and outward-facing messaging keeps EBAD focused on the horizon, and EBAD’s customers focused on EBAD. And just to make sure we’re on track: we pull the data, crunch the numbers, and validate the hypothesis. Do or do not, there is no try.