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With more than three billion people around the world using social media every month, it’s safe to say it’s no passing trend. Social media should be an essential part of your marketing strategy as it allows you to connect with your audience to build your brand, increase sales, drive website traffic and allows you to target and retarget ideal consumers in one of the most versatile and cost-effective ways.
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“Ryan Marketing understands who we are, what we do, and what our products are. It’s just a great marriage.”
– Jay Martin
General Manager, Tower Generator
Putting your message in one place at a time is rarely the right strategy. Messages deserve smart, customer-focused campaigns. A well thought out campaign will include several layers that all have a consistent voice and tone to the message. Campaigns will create a memory in your customers daily life making your product or service the one that solves their need. In Cencap’s case, the campaigns benefit from reinforcement across a wide variety of platforms both physically and digitally in order to really drive the messaging home. Consistency is key!
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