Otherwise known as Search Engine Optimization, SEO is is your back door to organic growth within internet searches.
You might think of a search engine as an all-knowing friend you visit to ask a question. Since they are indefinitely knowledgeable and have many connections – they provide you a long list of webpages that could potentially answer your question. The same thing happens when you hit “search” in Google, Yahoo, Bing, or the engine of your choice—but, have you ever wondered how that long magical list of links is compiled?
Here’s how it works: Google (or any search engine you’re using) has a bunch of minions that go out and prowl the internet for all the content and information they can possibly find. They bring the information back to their master in forms of 1s and 0s and use everything they can to build an index. That index is then fed through an algorithm that tries to match all that data with your search.
There are a ton of factors that go into what makes the first answers the best ones. Here’s a ranking of those factors according to Moz: