Avon Plumbing & Heating
Personalized expertise for plumbing and heating in the Farmington Valley
For 80+ years Avon Plumbing and Heating has offered a multitude of products and services to their customers. For one, they excel at updating and modernizing kitchens and bathrooms. Ryan Marketing has done a variety of projects for Avon Plumbing and Heating over the years, starting with their logo redesign in 2012. Much like the glorious pastel-colored bathtubs of the good old days, it was time for a little ‘out with the old, and in with the new.’
BRANDING/LOGO DESIGN
The challenge with a diverse platform of offerings?
Communicating with customers about their breadth of scale.
After laying the foundation with an updated logo and brand standards, Ryan Marketing set to work on framing a variety of projects. (OK, enough with the construction references.) We quickly realized that our client offered WAY more than plumbing and heating, and we had a lot to showcase. Let’s start with the showroom: In-store signage, premiums, and sales materials greet customers when they come through the door. But how did they get here?
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Old Logo |
New Logo |
Consistent presentation of a brand has seen to increase revenue by 33 percent.*
*Source: Oberlo.com
WEBSITE DESIGN
Is there anything these guys don’t do?
At the end of the day, our goal is to make sure that our customer stopped hearing, “I wish we knew you did that” from their clientele.
The website structure needed to make sense so that customers could quickly find what they were looking for. The navigation needed to be easy to access— and the visuals? When your products are beautiful, that’s the easy part. End result: A clean, well-planned site that inspires trust and communicates confidence—and it shows off the variety of products and services offered. Everything but the kitchen sink (including the kitchen sink, of course).
EMAIL MARKETING
The audience is listening!
Since partnering with Ryan Marketing, Avon Plumbing and Heating has seen increased traffic—and sales—steadily. Our calendar keeps us thinking ahead so that opportunities are seized, and messages are adapted seasonally as needed.
INFLUENCING BEHAVIOR
Driving traffic—from LOTS of angles.
Like a good birthday cake, we prefer a layered approach. First, we had to know – really know – our clients’ clientele. What do they read? What do they watch? What do they want? And what did we want them to know about Avon Plumbing and Heating?
Prioritize—we identified the most profitable silos in the business and established goals to generate revenue. Proficiency – we honed our messages, and we continue to sculpt them. Positioning—we strategically put messages in front of an appropriate audience REPEATEDLY. And we still do. You know, “if you build it, they will come”.
campaign materials
Posters + In-store signage
Tri-folds and collateral material
Email Blasts + Social Media Ads
Billboards
Website Design and Banners
Vehicle Graphics
SOCIAL MEDIA
You want stats? We’ve got stats.
In 2019, Avon Plumbing & Heating reached 38,156 unique people and had 50,241 impressions across Facebook and Instagram. Their follower base increased by 18%.
You’ve heard this before: With more than three billion people around the world using social media each month, it’s safe to say that this is no passing trend. Social media should be an essential part of your marketing strategy. When done correctly it allows you to connect with your audience, to build your brand, to increase sales, to drive website traffic, and social media allows you to target (and retarget) ideal consumers in versatile and cost-effective ways.
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Case Studies
