The Origins of Nike’s ‘killer’ Slogan
In the 1980’s Nike wasn’t doing so hot, they enlisted the help of advertising agency Wieden+Kennedy to come up with a campaign that would set them apart from the competition. According to legend, the inspiration...
Read MoreThe WORST Marketing Campaigns in History
Marketing campaigns are a crucial aspect of a business’s success. They’re designed to create buzz and generate interest in a product or service. However, not all marketing campaigns are successful, whether it’s the product itself...
Read MoreSpring Cleaning
Spring is all about fresh starts, transformations, and new beginnings. Before the daffodils pop and Q2 takes off, we suggest tidying up in four areas. Dust off your database and talk to your customers. Did...
Read MoreWelcome to GA4—your new analytical reporting!
What Is GA4? Google Analytics 4 (GA4) is a new way of collecting data to be your new cross-platform analytic solution. GA4 is replacing Universal Analytics, and with that, it’s bringing more features, more in-depth...
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