The Wand Is Mightier Than the Sword
When Strategic Thinking Meets Tactical Decisions: Magic Happens.
Strategic planning lays out the long term, broad goals that a business wants to achieve. Tactical planning outlines the short-term steps and actions that should be taken to achieve the goals described in the strategic plan. The result? Simpatico and Synergy – and the whole is greater than the sum of its parts. Bang. Zoom.
STRATEGY
We Can Read Your Mind
We don’t make pretty in a vacuum. We make messages and campaigns that resonate and influence behavior.
This is no sleight of hand – it is the result of getting in bed with our clients’ customers. We want to know who they are, what they read, what they worry about, and how they buy. We establish strategies so that we can evaluate tactics: our own litmus tests for opportunities. This is no ‘one and done’ initiative; we watch, we learn, and we adapt. Sounds kinda creepy, right? Big brother watches (but pay no attention to that man behind the curtain).
SERVICES
Market Analysis
Concept/Campaign Development
DIGITAL MARKETING
Hey Siri? Alexa?
The world is online, and today’s algorithms seem to know tomorrow’s questions.
So, do not miss the low-hanging fruit. Is your SEO strategy well-conceived and up to date? Is your AdWords’ campaign forward focused and serving your audience? Are you delivering content that is powerful – or at least relevant and meaningful? Digital marketing isn’t smoke and mirrors: its thoughtful and thorough. And effective. Poof!.
SERVICES
Google Ads
SEO (Search Engine Optimization)
Retargeting Ads
Media Planning
Content Development
Monitoring + Reporting
TRADITIONAL MARKETING
Hocus Pocus: There are a TON of ways to spend marketing budgets
Knowing a product (or service) and its audience helps determine which vehicles we suggest to transport our messages.
Billboards? Print or mainstream media ads? Targeted trade publications coupled with tradeshows and events? This isn’t “pick a card, any card”. We treat marketing budgets tenderly, and we know inherently that if our recommendations succeed then our relationships thrive. Logical and intuitive: just like marketing.
SERVICES
Billboards
Print Ads
Exterior Signage
Interior Signage
Tradeshow Materials
Brochures
Media Negotiations
Media Planning
SOCIAL MEDIA
Socially Acceptable Social Media
“A little magic can take you a long way.” – Roald Dahl
Powerful visuals. Ads. Likes. Contests. Recognition and opportunities to praise. Crisis management (and appropriate responses). Balancing local news with global conversations. Trends. Shares. Progressive ideas. Connections. Reflections.
We conceive and create, we monitor, and we deliver timely, personalized responses. Result? A presence that inspires trust and communicates confidence. Certainly not by accident, nor by happenstance.
Strategy + tactical execution = results.
SERVICES
Content Development
Monitoring
Tracking/Reporting
Crisis Management
Contests
Ads
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Case Studies
