Strategic planning lays out the long term, broad goals that a business wants to achieve. Tactical planning outlines the short-term steps and actions that should be taken to achieve the goals described in the strategic plan. The result? Simpatico and Synergy – and the whole is greater than the sum of its parts. Bang. Zoom.
This is no sleight of hand – it is the result of getting in bed with our clients’ customers. We want to know who they are, what they read, what they worry about, and how they buy. We establish strategies so that we can evaluate tactics: our own litmus tests for opportunities. This is no ‘one and done’ initiative; we watch, we learn, and we adapt. Sounds kinda creepy, right? Big brother watches (but pay no attention to that man behind the curtain).
So, do not miss the low-hanging fruit. Is your SEO strategy well-conceived and up to date? Is your AdWords’ campaign forward focused and serving your audience? Are you delivering content that is powerful – or at least relevant and meaningful? Digital marketing isn’t smoke and mirrors: its thoughtful and thorough. And effective. Poof!.
SEO (Search Engine Optimization)
Monitoring + Reporting
Billboards? Print or mainstream media ads? Targeted trade publications coupled with tradeshows and events? This isn’t “pick a card, any card”. We treat marketing budgets tenderly, and we know inherently that if our recommendations succeed then our relationships thrive. Logical and intuitive: just like marketing.
Powerful visuals. Ads. Likes. Contests. Recognition and opportunities to praise. Crisis management (and appropriate responses). Balancing local news with global conversations. Trends. Shares. Progressive ideas. Connections. Reflections.
We conceive and create, we monitor, and we deliver timely, personalized responses. Result? A presence that inspires trust and communicates confidence. Certainly not by accident, nor by happenstance.
Strategy + tactical execution = results.